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Tuesday, April 6, 2010

Well folks, I've just arrived in sunny Florida, but rather than going straight to the beach, here I am, posting a new entry, just for you. But since the sunshine is calling, we're keeping this one short. Besides, it's hard to know what to make of this ad. The handle is so silly, the ad itself is so poetic:

"Toosday." - Soul maddened, tempest tossed and passion driven, unfit for earth and unprepared for heaven!

And that's it! What an ad! It seems so contrary to me because I read "Toosday" and I think someone is making a sort of dumb joke about exaggerating the pronunciation of "Tuesday." But then it's followed by this really, really amazing line that is totally at odds with any kind of joke. And I don't even know what its purpose is! I Googled that line, because I thought maybe it was taken from a real poem given the rhyme and cadence, but if it is I can't find it. So presumably the author or someone the author knows writes reasonably decent verse. I am hardly a poetry expert here, but to be honest I find that one sentence quite eloquent.

The whole thing is just so enigmatic. Is the author actually expressing his or her own feelings? Is there a code involved? There's no context, which is rare. Usually the ads are sending a very specific message, but this isn't quite a message - it's just an expression. I'm not explaining this very well (been up since 5am, which doesn't help my coherency). But I do find it intriguing. And I really like that line.

And now I'm going to the beach.

ETA: And we have a winner, folks! In the comments below, Liz found the poem this line came from, so it wasn't actually written by the advertiser. Check out the comments section to see the full poem. Thanks Liz!!!

Having trouble reading the ads? Click one to enlarge!

©2010 Pam Epstein


Unknown April 6, 2010 at 2:26 PM  

Found it! Appears to be from a poem by somebody called Marie Corelli; the poem in whole (which you'll find by searching this page for just "unprepared for Heaven") goes:

Romeo and Juliet.

How is't, my soul ? Let's talk, it is not day !" Romeo and Juliet, Act //., Sc. v.

TOST in the passion of a long embrace
Warm rapture lights each love- transfigured face,
Entwin'd in one another's arms they cling
Like rose-boughs waving in the breath of Spring;
Their liquid eyes with mystic meanings burn,
Their kissed-curv'd lips unto each other turn,
Their pulses thrill the blood leaps through their veins,
And life seems reeling in their dizzy brains,
They murmur pantingly and close they sigh,
Swoon on each other's breast and seem to die,
Then swift-reviving, lose themselves again
In a wild transport of ecstatic pain;
Soul-maddened, tempest-tost, and passion-driven,
Unfit for Earth, and unprepared for Heaven!

S.K April 7, 2010 at 12:06 AM  

Dear Pam,

Love your blog, such an unconventional theme, and light hearted good read. keep the good work coming.

While I on this post, Bravo Marie Corelli, what a fab poem and thanks Liz for sharing it here.

Pam April 7, 2010 at 1:55 PM  

Sarayu - Thank you so much! Glad you're enjoying the blog!

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