Tuesday, April 6, 2010
Well folks, I've just arrived in sunny Florida, but rather than going straight to the beach, here I am, posting a new entry, just for you. But since the sunshine is calling, we're keeping this one short. Besides, it's hard to know what to make of this ad. The handle is so silly, the ad itself is so poetic:
"Toosday." - Soul maddened, tempest tossed and passion driven, unfit for earth and unprepared for heaven!
And that's it! What an ad! It seems so contrary to me because I read "Toosday" and I think someone is making a sort of dumb joke about exaggerating the pronunciation of "Tuesday." But then it's followed by this really, really amazing line that is totally at odds with any kind of joke. And I don't even know what its purpose is! I Googled that line, because I thought maybe it was taken from a real poem given the rhyme and cadence, but if it is I can't find it. So presumably the author or someone the author knows writes reasonably decent verse. I am hardly a poetry expert here, but to be honest I find that one sentence quite eloquent.
The whole thing is just so enigmatic. Is the author actually expressing his or her own feelings? Is there a code involved? There's no context, which is rare. Usually the ads are sending a very specific message, but this isn't quite a message - it's just an expression. I'm not explaining this very well (been up since 5am, which doesn't help my coherency). But I do find it intriguing. And I really like that line.
And now I'm going to the beach.
Having trouble reading the ads? Click one to enlarge!
©2010 Pam Epstein