Monday, July 6, 2009
Can I tell you how much I dig this ad? The beginning seems so modern to me - I feel like if you went on Craigslist in New York today you might find the exact same opening in a missed connection ad there. Here's the whole text:
We met - It was in a stage. - The gentleman who got into the stage on Broadway, corner of Grand street, about 12 N., Friday, 18th, and rode down to the Astor House, if agreeable, would be pleased to make the acquaintance of the beautiful blonde who got into the stage at the same time and place; black hat and veil; two books in her hand; one bound in blue and the other in buff. Answer by note to BLACK EYES, Herald office.
Of course, this is another ad in which the advertiser is soliciting a woman who might be in mourning (black hat and veil), which makes it slightly less appealing. Also, what an odd moniker: "Black Eyes." That's the best he could come up with? I don't think I could bring myself to write a letter addressed to "Black Eyes."
So, we're winding down to the end of the Sadda and Lalla Rang series. If I was putting up these ads in the exact time sequence in which they were actually published, it'd be another week yet, but I didn't feel like waiting that long. So here is the next one: "A.A.A. - Sadda Rang and Lilla [sic] Rang still remain in excellent condition. G.A.S. CO., 750 Broadway."
I am pretty sure the "Lilla" was a misprint, not deliberate - it's the only ad to get that wrong and it wouldn't make any sense to have a different spelling this far in. Not that the whole thing makes much sense in any event...but the "G.A.S. CO., 750 Broadway" must be telling people in the know a place to meet. I have some theories...but I'll save that till we get to the end...
Having trouble reading the ads? Click one to enlarge!
©2009 Pam Epstein